D.I.G. Your Way to Career Success

Applying for a job is like planting a tree — you need to dig deep to ensure growth.

The acronym D.I.G. — Do In-depth Groundwork — guides professionals in thoroughly researching roles, organizations, and opportunities before applying. Let’s break it down in a slightly different way too.

D — Discover the Organization

Before applying, research the organization. Learn about its values, mission, history, and market reputation. Understand industry trends and see if the company aligns with your values.

Leaders ask, “What does this company stand for?” and “Where is it heading?” You should do the same. Review the company’s social media, annual reports, and news articles to see if it offers more than just a paycheck.

Imagine this, you join a company touted as a Gen AI leader, only to find out their “Gen AI” stands for Generating Automated Invoices — now you’re programming bots to chase overdue bills. So much for changing the world!

I — Investigate the Role

Once you understand the company, focus on the role itself. Examine the requirements, define what success entails, and determine if your skills match. Look beyond the job description by gaining insight through informational interviews or LinkedIn connections.

Great leaders understand that roles change over time. Consider if the role can grow with you and help you gain future skills. Seek opportunities to grow, lead projects, and broaden your experience.

Imagine taking a “manager” role only to manage the office coffee machine. The coffee might be good, but is it worth it? Research thoroughly to avoid managing machines instead of teams.

G — Gauge Growth Opportunities

Think long-term. Assess growth opportunities for yourself and the company. Does the organization promote employees? Are there clear learning and development programs? If not, why invest in them?

Effective leaders are forward-thinking. When seeking employment, ask yourself, “What will this role offer me in five to ten years?” and “Will this company support my personal and professional aspirations?”

If the answers lack clarity, it may not be an appropriate match. Before committing to a company, ensure there are growth opportunities.

Picture this: after twenty years, your greatest accomplishment is being the go-to IT person because you know where the Wi-Fi router is.

DIG Deep Before You Leap

Applying for a job is a significant decision that can influence your career trajectory, personal satisfaction, and professional development. By adhering to the D.I.G. approach — Discover the

Organization, Investigate the Role, and Gauge Growth Opportunities — you ensure that your next move is strategic and purposeful.

It is essential to take your career seriously. Therefore, approach this process with diligence and thorough research. Your future depends on making well-informed decisions at every step.